That’s the amount of money of consumer purchases drove by Valentine’s Day in the U.S. alone.
That’s the number of ecommerce sales created by Valentine’s Day dominating the retail calendar for all of February.
Generally, Valentine’s Day spending includes eating at a nice restaurant, going to see a movie, and flowers for the date. The problem is: How do the companies attract the people who make those purchases?
One of the key solutions is content marketing.
In fact, the top three content marketing strategies are blogging (65%), social media (64%), and case studies. (source)
You can leverage these statistics in your own content marketing during February (and after) by creating and distributing relevant and useful content - articles, videos, podcasts, and similar.
Your content marketing efforts help your brand attract, engage, and compel your readers to convert into leads, and then into paying customers.
Provide visitors with valuable, useful content that either educates or entertains (or both!). In turn, they will convert into paying customers who make frequent purchases.
Those are your loyal customers, and they prove just how effective content marketing can be. Your dispensary’s useful content builds a consumer-brand relationship that may lead to sales.
Keep reading to learn five ways to leverage Valentine’s Day Content Marketing to get more website visitors and drive conversions:
Take the Pressure off Valentine’s Day
Valentine’s Day can be a highly stressful time for many U.S. consumers.
Depending on the consumer and their relationship(s), there is a lot of effort that goes into creating the perfect Valentine’s Day for their sweetheart. Content marketers can help your customers make the most out of their holiday and relieve some of the stress.
Give your readers suggestions that will help them get their date night to go flawlessly. Here are some recommendations:
- Your brand could publish a list of places to eat in Tacoma when stoned, what the best dishes are to take care of those munchies, and (because you are a dispensary) what marijuana products to try.
- Publish a post with suggestions for where to go for Valentine’s Day getaways. If a customer lives in Tacoma, where the weather can be a bit on the wet side, recommendations about a getaway to downtown Tacoma, or even Seattle, would be a relevant and valuable read. Americans reportedly spent $4.9 billion on romantic getaways for Valentine’s Day last year in 2017.
- Your dispensary brand could also offer recommendations or even tutorials on the best strains for different desired moods, glass pieces, and edibles - helping your customers find exactly what they need for the perfect stoner Valentine’s date night.
Help Them Find the Perfect Gift
Flowers, chocolates, candies, and greeting cards are definitely at the core of Valentine’s Day. Many of your readers will have likely at least started out with those, but they may not be done giving presents.
To help out your readers and prospective customers, publish stoner gift guides that help your customers find new and interesting gifts that are already specific to their partner(s)’ interests.
Create content that is relevant to your dispensary ‘s products, customers, and the cannabis industry as a whole. Your brand could publish stoner Valentine’s Day gift guides for those who like sweet marijuana strains. Or, you could offer a gift-giving guide for their edibles-only sweetie.
Give Them Valentine’s Day Insight
A highly effective way to use content marketing to attract new readers and prospective customers is through content about Valentine’s Day history, facts, statistics, or stories.
Valentine’s Day offers your brand a chance to create content that explains its history, meaning, and celebrations throughout the years. These are relevant facts that can provide the basis for engaging blog posts, videos, infographics, and podcasts.
The video below from ThinkTank describes “7 Facts About Valentine’s Day.” The 3-minute video is entertaining and informative. For many retail businesses, this could be an example of the type of video content to create for this year’s Valentine’s Day.
Evoke Emotion With Valentine’s Day Love Stories
There is a huge opportunity for your brand to tell stoner-themed Valentine’s Day love stories.
A good starting point is to ask your colleagues, budtenders, and friends about some of their best stoner love stories. If you get some inspiring tales of stoner romance, publish them in an interesting way, such as in a blog post, social media content, or video.
Your content marketing objective would be to entertain and inspire your readers to have the most romantic stoner Valentine’s Day possible.
Ditch the Valentine’s Day Theme
So far, this entire blog post has been focused on Valentine’s Day content marketing ideas. But, that’s not your only topic option.
This February, think of a topic that isn’t related to Valentine’s Day at all. Create a listicle or list video (like the one above) centered on that topic.
You could create entire list posts around popular events or holidays, such as:
- Super Bowl 52 - February 4
- Wave All Your Fingers At Your Neighbor Day - February 7
- National Pizza Day - February 9
- White T-Shirt Day - February 11
Title suggestions for these posts include:
- 7 Ways to Get Ready for Super Bowl 52
- 30 Surprising Facts about Pizza
- 15 Things That Won’t Happen on National Pizza Day
- 3 Reasons You Must Wave Your Fingers At Your Neighbor
Valentine’s Day takes over the whole month of February for most retailers, driving billions of dollars in consumer purchases.
When your website visitor finds your page after searching for the perfect stoner gift for their sweetheart, your content marketing will be the solution they were looking for. It’s the helpful content that offers the information they needed, and it’s that content that will convert readers into paying customers.
Following the tips outlined in this guide will help you use Valentine’s Day content marketing to generate new leads and get your customers coming back.
Publish Valentine's Day Content Without Stress or Hassle