Running a dispensary certainly has its benefits, and you may have customers trickling in, or even coming in droves.
Many dispensaries rely heavily on their location in order to generate business and encourage new customers, an online presence, and word-of-mouth advertising from their current customers.
While the basics of marketing may keep your dispensary open, there is always going to be competition from rival shops in the area.
So, what can you do to maintain a loyal customer base and an edge against your competitors?
By following these dispensary marketing ideas that attracts customers, raises brand awareness, and grows your online presence.
Here are some highly effective social strategies that attract customers and improve your dispensary marketing:
Dispensary Marketing Ideas: A Social Strategy That Attracts Customers
Did you know cannabis directory sites, such as Leafly and Leafbuyer, have places for customers to leave reviews about your Tacoma dispensary? While other businesses may rely almost solely on Yelp for their reviews, those sites aren’t going to help you reach the audience you want.
Those review sites do not target your specific dispensary marketing audience in the way Leafly, Leafbuyer, or even your own Facebook page do. Furthermore, Facebook has incredibly strict rules about cannabis content and advertising. Promoting posts is also next to impossible.
If one of your dispensary customers leaves a review on your Leafly or Leafbuyer pages, you’re given an opportunity to engage with your customers. That review also has potential to be seen by other potential new customers as they search for information on those sites.
Additionally, while Facebook as its drawbacks, reviews on that page would have even more potential to be seen by that reviewer’s Facebook friends when it hits their News Feeds.
Don’t forget to enable the box that allows check-ins and star ratings on the reviews. These get noticed by large groups of targeted, potential customers.
Use your social media platforms to share reminders for scheduled Vendor Days, special sales, or huge discount periods. Giving your dispensary customers plenty of advanced notice of these fun events is virtually guaranteed to generate a higher volume of customers.
Additionally, it helps build consumer-brand trust, customer retention and loyalty, and social buzz.
If you don’t remind your target audience of fun events and great sales, your rival dispensaries very well might be.
Marijuana Tips & Tricks
Sharing helpful and interesting marijuana tips and tricks positions your brand as a valuable resource, rather than just another Tacoma dispensary.
Create a Pinterest account, and share unique marijuana strains, marijuana accessories, and other products your dispensary sells. Then, share those cannabis tips and tricks by pairing them with eye-catching, impactful images and attractive text overlays.
Share these posts on Twitter and Facebook, with links back to the blog posts on your website. This will help keep traffic flowing to your content, keeps your brand awareness growing, and helps bring in new customers.
Each time someone comes across one of your Pinterest or other social media posts, they’ll be taken directly to your website → Potentially prompting them to come into your dispensary and become another happy customer.
Pinterest is the perfect way to share your cannabis-related tips and tricks!
People in your target audience love browsing through pretty images of tasty new strains and marijuana products! Pinterest boards attract a large amount of followers and regular traffic, which can lead to you gaining loyal followers on your Pinterest boards.
You want to make sure your dispensary brand is directly interacting and engaging with your social media followers and your customers. This helps build positive rapport that builds customer-brand trust and drives sales.
Engaging with your audience on social media generates buzz about your dispensary and brand, and is a good way to let your followers know that you are interested in what they have to say, and you care about what kind of content they’re looking for.
Always respond to direct messages and comments, being sure to stay on-brand and maintain the brand positioning you’re creating.
Add Brand Personalization With Video content
Create and share videos that show the personality that drives your business. Show your audience there’s a person behind the brand.
These videos don’t have to be long, just long enough to be interesting, entertaining, and even touching as a way to generate interest in your Tacoma dispensary brand and show your potential customers that you’re not just another stuffy pot shop.
Creating a YouTube channel to share your content enables you to share your videos on other social media platforms like Twitter or Facebook.
Check out this dispensary promo video below, created by World of Weed in Tacoma, WA:
Promotional Contests + Giveaways
Hold regular contests for your audience on social media, where you offer things like special discounts, freebie items, or other exclusive offers.
These contests help identify who your newest social media followers are, as well as makes it easy to connect with potential and current customers in a fun and exciting way.
As a dispensary owner, your brand stands to seriously benefit from having a strong social media presence.
This expands your brand awareness, and provides the perfect outreach to potential and existing customers, social media followers, and those who are fans of your brand.
Dispensary marketing ideas can be put into action with very little expense on your part. Simply utilize social media to help you boost your brand awareness, improve brand positioning, and market your dispensary to your target customers.