Starting a small business isn’t exactly the easiest thing in the world. Running a successful one is even harder. There are several important milestones along the journey of starting a small business and setting it up for long-term success. Each of those milestones requires different planning, strategies, approaches, and resources in order to keep things running smoothly. More often than not, you’ll have to toss even the best-laid plans when they don’t turn out the way you wanted.
It’s hard. You’ve never started a small business before, and it seems like things just aren’t moving forward the way you need them to. You may find yourself wanting a second opinion on the most crucial decisions throughout your freelance journey.
And this is where having a small business coach really comes in handy. Having a business coach means being able to carefully and strategically plan before launching your brand. It also means being able to keep your ducks lined up while you’re still getting things started, as well as being able to refine and hone your business practices once you’ve opened.
Just like athletic coaches, a small business coach can offer encouragement and help along all the stages of your brand and business development.
Now, if you’re like a lot of small business owners, you’re probably wondering which would be the better fit: A small business coach or a small business consultant?
I firmly believe you need both a small business coach and a small business consultant to help you build and grow your business. The optimal case: Finding both skill sets in just one person.
Should You Work With a
Small Business Coach or With a Consultant?
Going back to the athletic coach analogy, a small business coach works the same way. They want to harness what you’ve already got to bring out the best that’s inside you. In small business coaching, we look at the “big picture” of what type of life you want to craft for yourself, what you want to create for your business, and what keeps you motivated and inspired to continue moving forward with to reach your objectives goals, dreams, and objectives.
We work together to develop YOU to your highest, optimal potential, in addition to developing your brand and business. Because, as I say often (maybe too much?), you ARE your brand.
As your business coach, I encourage you, I support you, I cheer you on, I applaud you, and I empathize with you. I help you discover authentic, honest insights into your business, your brand, and your mindset to find what isn’t working. I help you reach that “internal wisdom” so you can grow your brand and craft the life you want.
What does a small business coach work on?
Some things we work on with you as your small business coach include:
Fear and doubt
Follow-up and follow-through
And, all of that results in you creating a surefire, solid plan for moving forward with your business. As a small business coach, I partner with you to support you in actualizing and implementing that solid plan for your self-employed business.
What does a small business consultant work on with you?
As a small business consultant, I come into our partnership as an expert, whether it be in small business marketing, content marketing, strategy planning, building a brand, or growing a business - -especially online. I work on teaching you salient skills, such as more effective systems for your business or better content marketing techniques.
After close observation and careful discussion and analysis of your business plan and the results you hope to achieve, I create a plan of action for you to move forward with your business projects. The focus of small business consulting is completing objectives and projects that will improve and further your business.
As your small business consultant, I’d be working on the following with you:
Business planning and strategy
Product / service offerings, pricing, and order fulfillment
Direction of your business
Delegation / communicating with your staff and (if applicable) sub-contractors
Calls-to-action & closing the sale
Traditional marketing planning & strategy
Digital marketing planning & strategy
Project planning, management, and development
Setting up eCommerce business
Business systems tech (such as retail communication software & marketing automation)
Website planning (I also provide resources for website development and design)
The Difference Between a Small Business Coach and Small Business Consultant is Like This. . .
A coach will help you understand how and why the book is better than the movie, help you to determine what’s holding you back from understanding that, and sit next to you as YOU read it again.
A consultant will explain why one book is superior to another book, teach you how to write a book, and (if necessary), write the book for you.
What’s the Best Choice? Both.
Whether a small business coach or small business consultant is best for you depends on your needs, your values, your time constraints, and your deadlines.
With Booklexia Freelancing Coaching, I’m a hybrid strain of coach-consultant. This means I bring you the best of both worlds: Advice and expertise when needed, motivation and brainstorming when you’re in a rut, and insight to build you and your brand to your highest, optimal potential.
Here’s how I help:
Small Business Development and Strategy Consulting - - Taking an in-depth look at your business idea and then mapping out a solid action plan for you to implement.
Marketing Strategy Consulting - - The only way to grow your brand is through marketing.
Digital Marketing Consulting - - Digital marketing brings about powerful results, but only if you choose the right strategies and implement them correctly.
When Should You Hire a Small Business Coach?
There isn’t just one answer to that.
Most of what you’d get out of having a small business coach depends on your unique needs as an individual and as an entrepreneur. Some entrepreneurs seek coaching during the early days of conceptual stages, because they need help and guidance building their brands and getting their business off the ground.
Other small business owners look for a coach to help them improve operations once they’ve gone past the initial stages, because that’s where things often become less efficient and tend to run off course.
And then there are other creative entrepreneurs who need someone who is both a personal cheerleader and an industry expert, with a bit of human diary thrown in for good measure. They usually have several fantastic ideas floating around in their heads, but no idea how to get things started. Seriously, where do you start??
So, the best thing you can do is figure out what your challenges are before you reach out to a small business coach. Even if you don’t actually know what has you stuck. You could have an idea and then don’t know what to do what that idea. A coach can help you build your brand and your business from conceptual stages allllll the way up to customer retention.
As with ALL major investments, you do want to do your homework before diving in. Working with a small business coach is one such investment. Most small business coaches have pre-set coaching packages or service plans, and they all provide varying levels of support.
You want to make sure you know what kind of help you want, what you’re willing to spend to get it, and WHO can really help you.
Ultimately, think of a small business coach as a creative entrepreneur’s life coach, business mentor, and advisory board all in one. A small business coach can help you develop a solid plan for your business, implement the strategies, actualize your idea, and help make your brand profitable and successful. They can also act as an unbiased sounding board for your ideas and can help you identify problems within your business processes if and when they pop up.
A small business coach is a professional and an expert who knows the ins and outs of running a business. This includes, but is not limited to, advice and help on being a better manager, handling overwhelm and stress of being an entrepreneur, finding additional revenue, increasing product / service sales, and branding.
We small business coaches are your guides through the freelance business journey, to help you fight through any obstacles blocking you from becoming the entrepreneur you were meant to be - - and to craft the life you were meant to have.