5 Ways to Get People to Read Your Blog
You spend all that time coming up with a great idea. You rush to your computer, and start typing away. You guzzle countless cups of coffee. You get that post up and then…Nothing. Absolutely nothing.
It’s happened to many bloggers, so don’t think you’re alone. One of the most difficult parts of blogging is getting people to actually read what you’ve written. Trust me on this. I know what you’re going through. Now, while I haven’t been (seriously) blogging for all that long, I have found certain tips and tricks to be useful.
If you’re been blogging for a while, the following list may not be entirely new. If you haven’t, I hope you find them to be as useful as I have. Let me know in the comments below! (Psst! Commenting is on the list.)
1. Get a Guest Post Under Your Belt
Whenever I've done guest posts, I had some great results with traffic flow. Other bloggers that I know do this quite often, and they have amassed a decently sized following. The best results come from when you write for other blogs within your niche. So, if you’re a beauty blogger, aim for guest posting for another beauty blog.
Approaching the high-traffic blogs can be a bit daunting, but the results are certainly worth it. If you’re not entirely sure on the amount of traffic, see if the blog has an advertising page. If so, check there for any specific traffic numbers. Anything listed at 100,000 views per month and over…Get in there! Most of the high-traffic blogs provide information about advertising either in the navigational section/bar at the very top of the page, in the footer at the very bottom, or on one of their contact/about pages.
Do pay attention to guest post request guidelines. (If the site has a digital/email marketing blog, don't pitch something about your latest makeup haul.) Be honest, and be respectful. Be friendly. Let them know what kind of idea you have, and wait for them to tell you if they are interested or not. Let them know that you have a blog, and that you would like to link back to it in your byline.
They will check out your blog and, hopefully, get back to you. Don’t get upset if they are disinterested. Just keep on keeping on.
2. Social Media is Your Friend
Do you have a:
Hopefully you answered in the affirmative for those! If you didn’t, go create profile accounts on those social media platforms. Then, start following and interacting with people. Many people – especially on Instagram – will follow you back. I’ve gotten some great results from using social media accounts, especially Twitter and Facebook. Pinterest is great, too, but works best if you have high-quality images.
It’s not enough to just set them up, though. Use them! Make sure your brand or log is consistent throughout, so that people will recognize your posts right away. One of the best online graphic companies is 99designs. Make your brand entirely you. Having a great design reflects your personal brand, reflects your blog, and ensures you stand out among the other content floating around on the internet.
3. People Love Free Stuff
Holding a giveaway is one of the best ways to drive traffic to your site. I did this a couple years back with a Tumblr, and it worked like a charm.
Set up a giveaway on your blog, and then make sure it’s listed at Online-Sweepstakes. You can use another popular giveaway link, but that one seems to have some awesome results. Make sure there are options for “liking” you on Facebook, following you on various accounts, and subscribing to your email newsletter. Take things a step further and add an option for sharing the giveaway post. This will drive more people to your site, since it extends the reach of the views.
Rafflecopter is a great giveaway widget that is really easy to use. It’s quite popular, and offers multiple options for entries.
4. Participate in Forums
Back when I was very involved with my book review blog, I joined several forum communities for fellow book reviewers. I used a signature that had a link to my blog, and made sure I kept active. Doing this increased the likelihood that someone would see my post and, subsequently, my signature. It worked really well!
5. Connect With People
Make sure you are connecting and networking with other bloggers in your niche. Befriend them. See how they are doing things. Don’t copy them, but you can certainly learn from them. Do guest posts for them. Share their posts. Comment, comment, comment!
Join a group on Facebook. Start or join a Pinterest group board. Participate in Twitter chats. Follow and use certain tags on Instagram. There are so many possibilities out there!
I did a book review of iJustine’s newest book, and then I shared the link on Twitter. She ended up “favoriting” it and commented! My traffic to that particular post got a big boost from that!
These are just a few tips and tricks that I have either had personal success with, or have seen others using. I’ve talked to several other bloggers, and found out what works well for them. Blogging seriously can take a lot of time and effort, but it’s so worth it. Not only do you get your personal brand out there, but you will also make some awesome friends.
Anyone who says internet friends are not real friends is wrong. Smack them. (Not hard. That’s mean.)