Look: Your dispensary website needs a blog.
It really does.
Without a regularly updated blog, your dispensary website will not perform nearly as well as you want it to. Plus, you’d miss out on extremely valuable opportunities to offer relevant, value-driven content.
Considering how the latter is one of the most important aspects of digital marketing, this is a pretty big issue.
Sure, many business owners decide to NOT have a blog. But, check out these stats:
Websites that do have blogs get about 434% more indexed pages than their non-blogging competitors. (Source)
The thing about this is that having a large amount of content for search engines to regularly crawl and index boosts your SEO. The more content you have to crawl and index, the easier it is for the search engines to see that your website is a resource with plenty of great information for users to read and use.
47% of customers tend to interact with at least 3 to 5 pieces of content before they even speak to a sales rep. (Source)
The blog that you have on your website is part of your sales funnel. The content not only draws in new visitors and prospective customers, but it also creates a strong basis for when those website visitors start considering purchasing your products. Or, at the very least, visiting your dispensary.
Companies who blog receive 97% more links to their website than companies who do not. (Source)
Whenever an authoritative website links back to your blog post (or any page, for that matter), your entire website gets plenty of SEO benefits. It also expands your website’s audience, as your site will be seen by their visitors as well.
Still not convinced? Okay.
Businesses that have websites with over 16 blog posts per month (4+ posts per week) receive 3.5x MORE TRAFFIC than businesses that only publish 0-4 posts per month. (Source)
We’re talking about you getting 3.5x MORE TRAFFIC than your competitors, just because you have a regularly updated blog.
So, what’s stopping you?
Having a full blog archive of high-quality, relevant content can truly make a world of difference between having a website visitor become a customer and having that same visitor give their money to another dispensary.
If THAT still isn’t enough to change your mind, what about this:
B2B marketers with regularly updated blogs tend to get an average of 67% more leads than those without. (Source)
While many small business owners are still dubious about the value in online marketing, the truth is plainly laid out. Traditional methods of marketing are far more expensive and time-consuming than digital marketing methods, such as blogging.
Fortunately, today’s popular content management systems make it easier than ever to add a blog to your website. These systems make it easy to upload, edit, and manage content, even for those that aren’t super tech-savvy. Most of them even have a scheduling feature, so you can have consistent updates to your blog and give your website visitors something to regularly look forward to.
Integrate that with your email subscriber list, and you’ll get a regular flow of traffic and gain new customers!
If you’re looking for some highly recommended content services for ongoing, regular blog maintenance, I can help. Send me an email today to get a price quote on blogging packages.