About a year or so ago, I was speaking a small business owner friend of mine about the benefits of promoting her business on social media. I talked to her about Pinterest accounts, and explained how to use Twitter and even Tumblr. She’d already figured out Facebook, so she was good to go on that front. She had a blog for her business, but needed other ways to promote it. She is definitely a niche business, so promoting was quite essential to her business.
I explained how social media platforms are great sources of traffic to blogs and websites. A lot of sales from companies she works with come from traffic that stems from social media platforms. In other words, social media plays a huge role in converting traffic into sales.
With that in mind, I wanted to share with you some of the things I recommend to start using social media to boost your blog and increase your website traffic:
5 Ways to Increase Your Social Media Presence
1. Go with the best social media platform for your brand
You don’t need to be on every single social media site out there, and it’s actually better not to be. Use analytics and the vision you have your business or blog, and hone in on your target audience is. If you’re targeting older women looking for skin products, you will probably not do very well on Instagram or Twitter. Figure out which platform(s) is best for your audience, and get really good at using that platform. Narrow it down to one or two, and focus on building up those audiences as much as possible.
2. Editorial calendars are crucial
I know they are a ton of work, but creating an editorial calendar is one of the best things you can do to boost your blog or increase website traffic. You will have everything laid out in front of you, which makes it easier to plan for certain things. You will have made note of your important posts that are scheduled, upcoming post ideas, giveaways you want to do, and more. By having this information laid out, you can create more organized and effective social media campaigns.
3. You don’t have to follow everyone back
If you are like me, you may feel a twinge of guilt when you don’t follow someone back. That twinge becomes more of a pain when I unfollow someone. However, it’s always a good idea to audit your feeds. Unfollow accounts that are not really active, or that don’t add value to your feed. If you log onto Twitter or Instagram, and nothing is of interest or value to you and your blog, it’s time to purge! The only exception I would make is customers or other bloggers/companies that you want to interact and network with.
So, who should you follow on social media? While it’s really up to you, there are some tips for narrowing down your selection. I would follow people that directly give value to you and your field. These include:
- Potential clients or audience members
- Influential people and leaders within your industry
- People who inspire you, or who have some awesome content
- People you want to work with at some point
- People who have (or currently do) go out of their way to promote, RT, or otherwise help you out
- People you really like. This includes @NathanFillion because he is an amazing captain and person, and you should follow him.
4. Be mindful of what you post
When you post something, you are representing your brand. If you want to have some random stuff about fluffy kitties or that new crop top you want, do so on a personal account. Your blog or website’s Twitter should be for something that lends value to your readers and is representative of your business. You don’t see @Forbes (I’m a big Forbes fangirl) posting things about wild their weekend rager was.
On that note, be sure to check the links included in EVERYTHING you post, pin, tweet, double-tap, or whatever else. You don’t want to be caught sharing or liking something that goes through to a scammy or …ahem…inappropriate site. It happens. Make sure it doesn’t happen to you.
5. Remember the ‘social’ part of social media
Group boards on Pinterest get your posts, and your profile, noticed by more people. Twitter lists help you organize your feed and the people you like. Plus, it makes people feel like a bit of a rockstar. Twitter chats are a fun and great way to talk to new people and get some followers. I used a few on my personal account, and it was A LOT of fun. It also yielded some excellent results.
Facebook Groups and the groups on Google+ let you connect with people from the same industry as you. This could also lead to interact with potential customers, and prospective clients.
Embedding your social media feeds is a great way to be even more social, and it's an excellent way to cross-promote your posts. If you’re making a point, like how to step up your social media game (ahem) then you can embed a relevant Pinterest board or Tweet of yours. Like this:
There are plenty more ways to increase your site traffic with social media, but these are the top five ways that are easy to do and quite effective. What do you spend most of your time doing on social media? Let me know in the comments!